Predict.bidvol
Each DSP strives to save money, which is why they often offer a bid below the actual value of the user. Using predict.bidvol, we model their demand and increase the bidfloor to the target value, excluding the possibility of underestimation.
Thus, CPM for interesting to the advertiser users can be increased by 40%.
Bidfloor is a minimum bid the publisher is ready to give an impression for.