If the ad unit is out of sight of the user after loading the page, the system has time
to change the auction and poll the DSPs previously excluded for a lengthy response,
which increases competition and, as a result, CPM.
Platform withstands > 100k QPS thanks to distributed low-level C ++ applications
High Fill Rate
Thanks to RTB technology - simultaneous requests for advertising to different
advertisers, rather than sequential ones - and the correct optimization of advertising
links, you can achieve high buyouts, which are 40% higher than the results of previous
technologies based on WaterFall.
We conduct more than 50 tests per month on customizing an advertising request to
understand DSPs systems fully. This makes it possible always to be sure that we are
being redeemed as much as possible and that there is no room for technical errors.