Programmatic advertising allows you to get the most flexible access to managing advertising campaigns: dozens of targeting parameters and buying each impression separately. Moreover, optimization occurs automatically using machine learning. This means you can focus on communicating with your customers rather than on the ad network sliders.
It is a combination of machine learning and reliable a/b tests. Each campaign can generate more value if optimized correctly. Our unique algorithm selects a targeting parameter and splits it into two possible values, analyzes each part's result, and leaves a more profitable configuration. This happens consistently with several parameters, and by the end of the third week, the campaign reaches its peak of effectiveness.
The expertise of our team allowed us to develop a high-quality anti-fraud solution. Dozens of parameters with different significance factors. No big words, but you don't pay for impressions caught in fraud
