The advantage of Programmatic advertising is its automatic optimization right during the advertising campaign.
Machine learning makes it possible to test and improve targeting 24 hours a day, non-stop.
Thanks to the expansive inventory of programmatic platforms, there is no need to negotiate the display of advertising with each site separately.
Now marketers can spend their time working out communications with customers rather than moving the sliders of ad networks.
Each campaign can be more profitable if optimized correctly.
Our unique algorithm carries out A/B tests on each targeting parameter, analyzes the results, and leaves a more profitable configuration, reaching the peak of performance by the end of the third week.
Our system has built-in antifraud for all types of traffic.
The in-house solution has an advantage over external validators in the amount of data on the audience we provide ads to.
On average, about 70% of our sites’ visitors per month remain unchanged, and we have the opportunity to collect behavioral data bulk. We know this audience best of all and can distinguish a live user from a bot by their behavior over a long period.
